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Loop Recordings Aot(ear)oa


by Coast

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Like a well-crafted puzzle where each piece snugly fits, Coast intuitively blend a roll call of genres from dub to funk, rock psychedelia to reggae/roots creating a resonance, that is both familiar to the kiwi ear and captivating in its passion-infused delivery.

With the band members’ strong bond being the glue that binds them, Coast have solidified their unity with the ultimate gesture the “bro shake”, visible on the album’s cover. Providing a metaphor for their interconnected friendship and mana, it’s not difficult to see how the bro shake also symbolises their intricate soulful sound, and expresses their organic rhythmic style.

First single, ‘Think About You” introduces Coast’s understated mastery. The sincere love song unravels from a restrained acoustic beginning that gives way to a smitten chorus awash with melodic guitar and vocal harmonics before finishing with a blended spirited jazz delay.

The rest of the release follows similar surprising patterns baring the acute musicianship and generosity of heart and soul that Coast present to their listeners. With the ebb and flow of guitars laden with reverb, vocals entrenched with emotion and dynamic beats Coast have that special energy that grabs you by the hand and drags you into their sound like an excited kid running for the waves.

Before you know it you have surrendered to their lush dubby groove. Heartfelt, genuine and lively, Coast’s charismatic release is sure to not only get heads bobbing and bodies skanking but will guide listeners to project aroha within our communities and retain a sense of environmental consciousness.


released March 26, 2010



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Coast Auckland, New Zealand

Coast is led by the soulful vocalist and chugging guitarist, Jade Pritchard. Joining him is classically trained and jazz-based drummer, Ben Trinick, and naturally talented bass player, Pai, who also provides vocals.

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